3 Reasons You’re Not Gaining Instagram Followers For Your Food Blog (and what to do instead!) Lindsay White shares her tips.
Okay so you’ve started your Instagram account and you’re ready to take over the world, whoop whoop! Only, it doesn’t go the way you planned. You’re not growing as quickly as you had hoped… while so and so’s Instagram (you know, that other blog you secretly Insta stalk) is growing like crazy.
I know it’s SO frustrating. You feel like you’re putting tons of time and effort into your feed and not seeing ANY results. Don’t fret…. I’m here to help you start growing your following. I’m sharing 3 reasons you’re not gaining Instagram followers for your food blog. Not only am I showing you what NOT to do, I’m showing you what to do instead, holler!
Make sure you snatch the “Every Food Bloggers Must Have Checklist for Instagram” to help get you started.
Alright, let’s get started. I’m diving right into the juicy stuff guys so make sure you’re taking notes. Here’s 3 reasons you’re not gaining Instagram followers for your food blog:
You’re Bio Sucks
When was the last time you took a look at your bio? I’m guessing it’s been a while, you may want to revisit it ASAP. You only have a few sentences to impress the crap out of someone so they hit that follow button. Too often people over look their bios, quickly typing in whatever they can think of and hitting done. DO NOT skip this step guys, trust me… it’s crucial.
Have you ever come across an Instagram profile and thought to yourself, this is my type of girl, and instantly follow them on the spot? Yeah, me too.
Sometimes I come across such a killer bio that I don’t even have to scroll through the feed to see if I want to hit that follow button. Your goal is to become that Instagram account.
DON’T DO THIS: Create a boring bio no one connects with.
“We make green smoothies and share our recipes. Blogging about health since 2014 so make sure to follow along.”
Nothing about this bio is interesting. There are TONS of green smoothie blogs out there, why should I follow yours? This is super generic.
DO THIS: Create a bio that people connect with. Make them feel like your blog was created specifically for them. Include who you are, what you do, who you do it for, where people can find you and create a call to action. Whether it’s a link to checkout your blog or a link to sign up for your newsletter… get them to take some sort of action.
Below is a great example from @SimpleGreenSmoothies.
For a bonus, insert a few emoji’s and/or make them laugh. You want people who come across your Instagram to FEEL something. Once they connect with you on ANY level, they become a follower.
For more tips on how to write a killer Instagram bio, check out THIS post.
You don’t have a “thing”…
All the successful food bloggers out there have it figured out. They’ve got a “thing” or a certain style. They figured out what kind of images they want to post and stuck to only those kinds of photos. If you just go snap crazy and start posting every image you take with your phone, you’re being counter productive.
First impressions count people! You have to be strategic in what you’re posting. Your style should be so strong that every time you pop up in someone’s feed, they know that it came from you without having to look at who posted it. Once your style is THAT strong, that’s when you start attracting followers like CRAZY!
When someone comes to your feed for the first time, they want to see consistency, pretty images and they want to know what they’ll be getting in their feed everyday when they hit that follow button.
DON’T DO THIS: You don’t want to post photos that aren’t consistent with each other. Think of it like your wardrobe, everyone has a certain style right? Edgy, conservative, classic, racy… It’s the same with your blog. What’s your food blog style?
DO THIS: From here on forward, think before you post. Whatever photo editing app you use, pick only 1-2 filters and stick to them. This single step will take care of branding for you. It will keep your images on brand and consistent.
Figure out what kind of photos you want to post, and stick with them. Do you want close ups, photos of you eating the food, photos of the finished product or while you’re making it? Then decide on backgrounds. Do you want light backgrounds colorful backgrounds or maybe really dark?
Take a look at the examples below:
@BestOfVegan: they like having the contrast of a grey or blueish background with colorful food. The food looks done and ready to eat.
@HungryBetches: they like close-ups up their food with a mostly dark background. You’ll notice they hold their food in every image.
@IzyHossack: she likes a lighter background with colorful food presented, lots of white space. It often looks like she’s in the last step of cooking. Like she just pulled them out of the oven or is just starting to plate her food. Now what’s your thing?
You’re Not Using Hashtags Properly
Hashtags are a GREAT source for gaining new followers. Using hashtags puts you in front of an audience that already has interest in your food blog, whoop whoop! Using hashtags on Instagram is one of the MOST important steps for all food blogs out there. DO NOT skip this step!!!
When you’re consistently using a specific hashtag that’s relevant to your content, you become part of a community that you absolutely want to be apart of. The issue is, most people aren’t using them properly. Yeah, there’s a right and wrong way to use them successfully.
DON’T DO THIS: One thing you definitely don’t want to do is use a bazillion hashtags in the caption of your post. This can turn people off and make you look too needy.
Another thing you want to avoid is general hashtags like #love, #yummy or #food. This will get you nowhere.
One last thing when it comes to hashtags, don’t just post hashtags on your posts and then be done with it, never interacting with the community using that hashtag.
DO THIS: Instead of posting your hashtags in the original caption, go ahead and post your content, then go add your hashtags to the first comment.
Start using super specific hashtags. If you’re a vegan food blog, use hashtags specific to that like: #vegan #veganfood #veganrecipes #veganfoodshare. If you’re posting about desserts, use hashtags like: #dessert #dessertlover #dessertoftheday. The more specific, the better. It makes it easy for people that are looking for you… to find and follow you.
Okay this secret is my fave… start interacting with people using these hashtags on the daily. Take 5-10 minutes every couple hours throughout your day and go search a specific hashtag that’s related to your food blog. Then go engage with others that are using it. Start liking, sharing and commenting on these posts. People will start to take notice, take a look at your feed and realize your IG is something they’re interested in and start following you.
Alright guys, I just gave you 3 reasons you’re not gaining Instagram followers for your food blog and showed you exactly what you can be doing instead, to start GAINING followers.
Make sure you snatch the “Every Food Bloggers Must Have Checklist for Instagram” to help get you start gaining followers quickly!
Have any other tips you’d like to add that are working for you? Share them below, I’d love to hear them.
Bio: Lindsay White is the owner of Lot801, a children’s brand for the off-beat cool kids. After growing her brand so quickly and receiving tons of press, she decided to start Lot801 Marketing where she shows other small business owners, bloggers and entrepreneurs grow their brand through social media and get FREE press. Find her on Instagram @Lot801
What’s your Instagram strategy? Will you change anything after reading this post?
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