Three reasons why website traffic matters for your cake business
It’s no secret that I’m a big supporter of cake businesses setting up their own website. It’s your online bakery front, a way for potential customers to find you, a place for potential customers to get to know you, and – most importantly – it then becomes a place for them to place an order, through a contact form.
A simple website can fulfil all of these things for your cake business – you don’t need an all-singing, all-dancing set up. Using WordPress and a pre-made theme when you first get started, you can have your website all set up from scratch in a matter of hours – no tech or coding required!
Today, I’m going to talk to you about three reasons why website traffic matters for your cake business – and it’s not just about finding more customers (although that’s a big part!). It’s also about giving you the opportunity to diversify your income streams (what you can earn money from relating to cake that isn’t making a cake). Let’s get started!
More website traffic = more potential customers looking at YOUR cakes
The more people who visit your website, the more potential customers you have ready to be persuaded by your awesome website content to buy one of your cakes, and not someone else’s. The chances are that the visitor didn’t stumble upon your website by chance – they were looking for cake and possibly for you in particular. Now they’re on your website, your opportunity arrives to convince them of your cake making greatness through a cake gallery or portfolio, testimonials and your about page. The more people who visit your site, the more people you can convince to buy from you, so the more customers and cake orders you can potentially get. This is the most obvious and direct way that website traffic matters for your cake business.
More website traffic = the possibility of running adverts on your website
Again, this does not need to require any tech knowledge depending on who you use to put adverts on your website. Most advert networks have minimum page views or website visitor requirements for you to sign up, so by growing the number of people visiting your website, you can open up the opportunity to earn money from having adverts on your website. This doesn’t usually pay that highly anymore – as so many websites are keen to host adverts, the supply exceeds demand, pushing payment prices down. It can still be a helpful little income top-up, though. Even better, growing your traffic means more potential customers viewing your website (and adverts, earning you extra income without you needing to do anything you wouldn’t already be doing), so it can bring you in more cake orders at the same time.
More website traffic = the chance to work with baking brands
Having multiple sources of income, for example through cakes, adverts on your cake website, or working with brands to write sponsored (paid for) posts for them on your website, gives you more income security. If one source of money falls down a little one month, for example you don’t get as many cake orders as you’d hoped, you can at least supplement even if you can’t completely match the income you were expecting through your other income streams.
Pitch baking brands (think ingredients, equipment, recipe book publishers, aprons and servingware etc) and let them know that you would be happy to accept a sponsored post from them. Once you’ve grown strong website traffic, tell them your website statistics (how many visitors you get each month, how many page views, what countries they are from) and offer them a sponsored post, a recipe using their ingredients or equipment or a product review. If you’ve got the right audience for them and the right price for the privilege of being featured on your cake website, you can create an extra income stream from creating paid-for content on your website for relevant baking brands.
These are just three reasons why website traffic matters for your cake business (and there are many more that we’ll chat about another day!). Which one stands out to you? If you’re ready to start growing your website traffic (and your cake business income!), check out these blogging and social media tips designed to help you do just that. Don’t forget to sign up to get access to the FREE library of resources to help you grow your baking blog or cake business by clicking the button below (including a FREE social media guide!)