How I tripled my email list in 3 days flat
When you’re a baker, you’re busy. As a baking blogger fitting in baking, testing new recipes and updating my website with all the best social media and blogging tips all around my 9-5 as a magazine journalist, I can empathise!
That’s why I’m always trying to improve the way I do things for Knead to Dough to make them more efficient and more effective.
When I first started my email list back at the end of March 2016, a whopping 9 months after launching Knead to Dough (don’t wait this long!), it grew in trickles with a handful of people signing up here and another handful there.
I’d created my awesome free Resource Library full of cheat sheets and checklists to entice people, but it just wasn’t converting into email subscribers as quickly as I had hoped. Most of the visitors to my website were coming, looking around, then leaving meaning I didn’t have a way to contact them and make use of that traffic.
That’s why email lists are so important.
If visitors to your cake business website or baking blog leave your website without letting you know how to contact them in future, they are potentially lost to you. If they sign up to your email list, you’ve just added another interested potential customer to your contact list. They came to your website for a reason, so being able to follow up with them with amazing offers and glowing testimonials is oh-so important if you want to turn that interest into an actual cake order.
After a month of slow sign ups and my list only growing to 36 by the end of April, I changed my strategy and created something to attract my ideal reader – bakers looking to use social media and blogging to market their cake businesses – the Sweeten Up Your Social Media E-Guide.
Within three days of publishing the guide, I had tripled my email list.
Now, just under 3 months later, that email list has soared from 36 to 272, an increase of 655%. Just imagine if you had similar results for your cake business. You could send them your best deals, testimonials, new flavours – all kinds of things to build trust and seal the deal for your next cake order.
The secret? Creating a freebie to encourage visitors to your website to sign up to your email list. This needs to be tailored to the person you’re trying to attract – your ideal customer – so think about what you could offer them – exclusive deals? First priority bookings? A free extra on their first order? Make sure your email opt-in is appealing to your target customer AND affordable and sustainable for you and your cake business.
The right email opt-in will tempt visitors to your website to become email subscribers
You can then build a relationship with them through your email newsletters, building trust and making them more likely to order from you in future