3 Reasons You’re Not Gaining Instagram Followers For Your Food Blog [Guest Post]

3 Reasons You’re Not Gaining Instagram Followers For Your Food Blog (and what to do instead!) Lindsay White shares her tips.

3 reasons you're not getting followers on Instagram for your food or baking blog or biz - Click to read this Guest Post on Knead to Dough

Okay so you’ve started your Instagram account and you’re ready to take over the world, whoop whoop! Only, it doesn’t go the way you planned. You’re not growing as quickly as you had hoped… while so and so’s Instagram (you know, that other blog you secretly Insta stalk) is growing like crazy.

I know it’s SO frustrating. You feel like you’re putting tons of time and effort into your feed and not seeing ANY results. Don’t fret…. I’m here to help you start growing your following. I’m sharing 3 reasons you’re not gaining Instagram followers for your food blog. Not only am I showing you what NOT to do, I’m showing you what to do instead, holler!

Make sure you snatch the “Every Food Bloggers Must Have Checklist for Instagram” to help get you started. 

Alright, let’s get started. I’m diving right into the juicy stuff guys so make sure you’re taking notes. Here’s 3 reasons you’re not gaining Instagram followers for your food blog:

 

  1. You’re Bio Sucks

When was the last time you took a look at your bio? I’m guessing it’s been a while, you may want to revisit it ASAP. You only have a few sentences to impress the crap out of someone so they hit that follow button. Too often people over look their bios, quickly typing in whatever they can think of and hitting done. DO NOT skip this step guys, trust me… it’s crucial.

Have you ever come across an Instagram profile and thought to yourself, this is my type of girl, and instantly follow them on the spot? Yeah, me too.

Sometimes I come across such a killer bio that I don’t even have to scroll through the feed to see if I want to hit that follow button. Your goal is to become that Instagram account.

DON’T DO THIS: Create a boring bio no one connects with.

“We make green smoothies and share our recipes. Blogging about health since 2014 so make sure to follow along.”

Nothing about this bio is interesting. There are TONS of green smoothie blogs out there, why should I follow yours? This is super generic.

DO THIS: Create a bio that people connect with. Make them feel like your blog was created specifically for them. Include who you are, what you do, who you do it for, where people can find you and create a call to action. Whether it’s a link to checkout your blog or a link to sign up for your newsletter… get them to take some sort of action.

Below is a great example from @SimpleGreenSmoothies.

SImple Green Smoothies example1

For a bonus, insert a few emoji’s and/or make them laugh. You want people who come across your Instagram to FEEL something. Once they connect with you on ANY level, they become a follower.

For more tips on how to write a killer Instagram bio, check out THIS post.

 

  1. You don’t have a “thing”…

All the successful food bloggers out there have it figured out. They’ve got a “thing” or a certain style. They figured out what kind of images they want to post and stuck to only those kinds of photos. If you just go snap crazy and start posting every image you take with your phone, you’re being counter productive.

First impressions count people! You have to be strategic in what you’re posting. Your style should be so strong that every time you pop up in someone’s feed, they know that it came from you without having to look at who posted it. Once your style is THAT strong, that’s when you start attracting followers like CRAZY!

When someone comes to your feed for the first time, they want to see consistency, pretty images and they want to know what they’ll be getting in their feed everyday when they hit that follow button.

DON’T DO THIS: You don’t want to post photos that aren’t consistent with each other. Think of it like your wardrobe, everyone has a certain style right? Edgy, conservative, classic, racy… It’s the same with your blog. What’s your food blog style?

DO THIS: From here on forward, think before you post. Whatever photo editing app you use, pick only 1-2 filters and stick to them. This single step will take care of branding for you. It will keep your images on brand and consistent.

Figure out what kind of photos you want to post, and stick with them. Do you want close ups, photos of you eating the food, photos of the finished product or while you’re making it? Then decide on backgrounds. Do you want light backgrounds colorful backgrounds or maybe really dark?

Take a look at the examples below:

@BestOfVegan: they like having the contrast of a grey or blueish background with colorful food. The food looks done and ready to eat.

@HungryBetches: they like close-ups up their food with a mostly dark background. You’ll notice they hold their food in every image.

@IzyHossack: she likes a lighter background with colorful food presented, lots of white space. It often looks like she’s in the last step of cooking. Like she just pulled them out of the oven or is just starting to plate her food. Now what’s your thing?

Style Example

 

  1. You’re Not Using Hashtags Properly

Hashtags are a GREAT source for gaining new followers. Using hashtags puts you in front of an audience that already has interest in your food blog, whoop whoop! Using hashtags on Instagram is one of the MOST important steps for all food blogs out there. DO NOT skip this step!!!

When you’re consistently using a specific hashtag that’s relevant to your content, you become part of a community that you absolutely want to be apart of.  The issue is, most people aren’t using them properly. Yeah, there’s a right and wrong way to use them successfully.

DON’T DO THIS: One thing you definitely don’t want to do is use a bazillion hashtags in the caption of your post. This can turn people off and make you look too needy.

Another thing you want to avoid is general hashtags like #love, #yummy or #food. This will get you nowhere.

One last thing when it comes to hashtags, don’t just post hashtags on your posts and then be done with it, never interacting with the community using that hashtag.

DO THIS: Instead of posting your hashtags in the original caption, go ahead and post your content, then go add your hashtags to the first comment.

Start using super specific hashtags. If you’re a vegan food blog, use hashtags specific to that like: #vegan #veganfood #veganrecipes #veganfoodshare. If you’re posting about desserts, use hashtags like: #dessert #dessertlover #dessertoftheday. The more specific, the better. It makes it easy for people that are looking for you… to find and follow you.

Okay this secret is my fave… start interacting with people using these hashtags on the daily. Take 5-10 minutes every couple hours throughout your day and go search a specific hashtag that’s related to your food blog. Then go engage with others that are using it. Start liking, sharing and commenting on these posts. People will start to take notice, take a look at your feed and realize your IG is something they’re interested in and start following you.

Alright guys, I just gave you 3 reasons you’re not gaining Instagram followers for your food blog and showed you exactly what you can be doing instead, to start GAINING followers.

Make sure you snatch the “Every Food Bloggers Must Have Checklist for Instagram” to help get you start gaining followers quickly!

Instagram Checklist for Food Bloggers

Have any other tips you’d like to add that are working for you? Share them below, I’d love to hear them.

 

Bio: Lindsay White is the owner of Lot801, a children’s brand for the off-beat cool kids. After growing her brand so quickly and receiving tons of press, she decided to start Lot801 Marketing where she shows other small business owners, bloggers and entrepreneurs grow their brand through social media and get FREE press. Find her on Instagram @Lot801


Follow Knead to Dough / For Your Baking Blog + Cake Business’s board Food Blogging Tips on Pinterest.

What’s your Instagram strategy? Will you change anything after reading this post?

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Happy blogging,

Lauren x

You can also find me on…

Twitter | Facebook | Instagram | Pinterest

3 Reasons You’re Not Gaining Instagram Followers For Your Food Blog [Guest Post]
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20 thoughts on “3 Reasons You’re Not Gaining Instagram Followers For Your Food Blog [Guest Post]

  • April 9, 2016 at 11:30 pm
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    I had the hardest time getting my Instagram off the ground. It just didn’t seem to grow. You’ve made some good points, but I think the most important thing is to stay engaged and be commenting, liking and following others.

    Reply
    • April 10, 2016 at 9:34 am
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      Definitely Laura! This is a guest post from another blogger so credit to her 🙂 completely agree about engagement, regularly commenting on other Instagram feeds in my niche was what grew my own following the quickest!

      Reply
    • April 11, 2016 at 11:29 pm
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      Absolutely Laura!

      Engaging is SO important. It definitely doesn’t happen over night. But as long as you keep at it, you’ll continue to grow and see results.

      Reply
  • April 10, 2016 at 3:57 am
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    I love that you post blogs like this! It’s just what I want to read sometimes!

    Reply
    • April 10, 2016 at 9:35 am
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      So glad I could help Krysten and our wonderful guest poster for this article! 🙂 we’ve got plenty more and a free food blog resource library if you subscribe with your email 🙂

      Reply
  • April 10, 2016 at 8:31 am
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    Brill post. I did a mini Instagram course a month or so ago, many of the tips you talk about are detailed in this post. I noticed that I have seen a big increase in my following and engagement in posts simply by updating my bio, crazy how much of an impact just a few words and emoticons has huh? I am just about to work in my new found enjoyment of vegetarian & maybe vegan, but defs eating a more plant based diet. Great post, tweeting to my peeps fo sho! 🙂

    Reply
    • April 10, 2016 at 9:37 am
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      Thanks Anna – this is a guest post as I wanted to give you Instagram from a master! 🙂 bios are super important for making your visitor feel like they’ve land in a place that is really ‘them’ – they can click with you and are so much more likely to follow! 🙂 those sound super interesting, I love plant based dishes 🙂

      Reply
    • April 11, 2016 at 11:31 pm
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      Anna! That’s so great to hear. Yes, having a killer bio can make a WORLD of difference. So happy to see that you’ve already seen great results just by tweaking one thing.

      Reply
    • April 10, 2016 at 9:37 am
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      Happy to help Gary! 🙂

      Reply
    • April 11, 2016 at 9:11 am
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      Thanks Elizabeth – you’ll be well prepared when you do! 🙂

      Reply
    • April 11, 2016 at 9:11 am
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      Thank you Eileen! 🙂

      Reply
  • April 10, 2016 at 11:43 am
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    Thanks for the tips, very useful. I am relatively new to Instagram, still learning the ropes. I did notice a big increase in likes and followers once I started engaging more with other people with similar hashtags, similar kinds of posts, so I agree with you on that one.

    Reply
    • April 11, 2016 at 9:12 am
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      Great to see your Instagram is off to a good start Elissa! 🙂

      Reply
    • April 11, 2016 at 11:33 pm
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      Hi Elissa!

      Well it seems like you’re already on the right path. Keep it up and you’ll grow a community that’s heavily engaged in no time.

      Reply
  • April 10, 2016 at 11:46 am
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    Thanks for the tips from this post, really useful. I am relatively new to Instagram so I appreciate all the advice I can get. I agree about engaging with other instagrammers – I do notice an increase in likes and followers when I take the time to engage with other people posting content with similar themes to mine.

    Reply
  • April 13, 2016 at 6:53 am
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    This is really, really useful. How will the changes to Instagram affect hashtags? Specifically, can you still put the hashtags in the comment and will they still come up in searches? I read somewhere that you have to put them in the moment you do your post.

    Reply
    • April 13, 2016 at 7:08 am
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      The faster the better – one way to do it is to save a list of the hashtags you use to your phone or a document so you can copy and paste as soon as you post your new photo 🙂

      Reply

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