How to theme your cake business Instagram

How to theme your cake business Instagram


 

How to theme your cake business Instagram to build a cohesive brand and build trust and recognition from potential customers! - Find out by clicking through to the Knead to Dough website

 

When we’re not admiring the taste side of a cake, we’re admiring its visuals. We’re wowed by a new decorating style, loving the smooth edges or inspired by intricate icing. Because cakes are so visual, visual social media platforms are a match made in heaven. That’s why today I’m going to talk about how to theme your cake business Instagram using Mix and Measure as an example.

 

Why is it important to theme your cake business Instagram? Having a consistent theme or style to your photos means you are showing a cohesive brand and consistently showing the style of your cake business. This builds familiarity and adds a professional look to your Instagram.

 

As a cake business owner, you want to show off your fantastic cake skills and show that your cakes are a cut above shop bought offerings and worth paying your prices for. If you theme your cake business Instagram effectively, you will make it easy for people – potential customers – to understand what your cake business is about, so they know exactly what they’ll get if they were to buy a similar product from you in the future.

 

I’m going to go through step-by-step examples featuring Mix and Measure to show you exactly how to theme your own baking Instagram. Once you’re finished here, make sure you find out why you’re not gaining the Instagram followers you should be.

How to theme your cake business Instagram to build a cohesive brand and build trust and recognition from potential customers! - Find out by clicking through to the Knead to Dough website

A consistent, professional Instagram account starts with your description and profile photo. Make sure your description sums up your cake business and values with a link to your website or contact form. When choosing your profile photo, try to choose an image that represents you and your cake business as a whole. Examples include your signature cake, most popular recipe or perhaps a cake you’ve won an award for. Whatever you choose, the image should immediately tell people what kind of cakes you specialise in and reflect your cake business as a whole.

How to theme your cake business Instagram to build a cohesive brand and build trust and recognition from potential customers! - Find out by clicking through to the Knead to Dough website

One way to theme your cake business Instagram is to style your photos in a similar way each time. As you can see above, Mix and Measure tend to take photographs of their bakes from above, creating a consistent style. When their posts show up in the Instagram feed, they are more recognisably Mix and Measure’s because of the consistent theme the photo styling builds up, building familiarity with their baking brand.

How to theme your cake business Instagram to build a cohesive brand and build trust and recognition from potential customers! - Find out by clicking through to the Knead to Dough website

Similarly, Mix and Measure create lots of rustic-style bakes, so similar ingredients and colours appear throughout many of their bakes – in this case, golden and brown tones. Whilst keeping your cakes to a similar colour is not realistic for all bakers, reflecting your key designs and styles will have the same effect. If you repeatedly create painted cakes, buttercream cakes, naked cakes, novelty or wedding cakes, then sharing photos fitting your baking niche will work in the same way.

How to theme your cake business Instagram to build a cohesive brand and build trust and recognition from potential customers! - Find out by clicking through to the Knead to Dough website

Another way you can theme your cake business Instagram is to use a similar structure and lighting to your photos each time. As you can see here, Mix and Measure have a series of light-filled photos with white tones in the background. They also use patterns to build up a brand aesthetic or theme – for example the square pattern created by the sliced cakes in the top left and the circular pattern emerging from the tart and the smaller cookies. Again, creating a regular style to your photos through structure and lighting makes your photos more immediately recognisable as yours and the work of your cake business, building familiarity with potential customers.

How to theme your cake business Instagram to build a cohesive brand and build trust and recognition from potential customers! - Find out by clicking through to the Knead to Dough website

The final tip for creating a cohesive cake business brand on your Instagram account is to use repeated textures and backdrops in your photos to tie what are otherwise very different bakes together – this is perfect for bakers who cover a wider range of cake products. In this selection, Mix and Measure use lots of white and grey crumpled linens to tie together their photos.

 

The take-away?

Creating a consistent, cohesive theme to your cake business Instagram posts will create a more recognisable brand for your cake biz, building trust and awareness with potential customers. Make your next step downloading the FREE Sweeten Up Your Social Media E-Guide to get your 5 action steps to grow your cake business with Instagram (as well as Twitter, Facebook, Pinterest and YouTube!)

Sweeten Up Your Social Media E-Guide - social media for cake businesses. Master Twitter, Facebook, Pinterest, Instagram and YouTube marketing in 5 easy steps with this FREE e-guide designed for your cake business or baking blog! Click to nab your free copy + boost your cake biz! Knead to Dough

What tips will you take to theme your cake business Instagram?

How to theme your cake business Instagram

2 thoughts on “How to theme your cake business Instagram

  • July 21, 2016 at 10:01 pm
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    Hi, I’m trying to get the Sweeten Up Your Social Media E-guide and it’s just sending me around in circles back to the enter email page and then telling me to change my preferences but not getting me to the download?! Please help… am I missing something really obvious here?? Also can’t access the resource library, needs a password??
    Thanks,
    Sam
    Bake Me To Heaven

    Reply
    • September 11, 2016 at 7:07 pm
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      Hi Sam,

      The password for the resource library is included in your welcome email, but if you can’t find it just drop me an email lauren@kneadtodough.net and I’ll send it over again 🙂 The Sweeten Up Your Social Media E-Guide is ready and waiting inside the resource library for you – hope that helps!

      Reply

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