How to theme your cake business Instagram
When we’re not admiring the taste side of a cake, we’re admiring its visuals. We’re wowed by a new decorating style, loving the smooth edges or inspired by intricate icing. Because cakes are so visual, visual social media platforms are a match made in heaven. That’s why today I’m going to talk about how to theme your cake business Instagram using Mix and Measure as an example.
Why is it important to theme your cake business Instagram? Having a consistent theme or style to your photos means you are showing a cohesive brand and consistently showing the style of your cake business. This builds familiarity and adds a professional look to your Instagram.
As a cake business owner, you want to show off your fantastic cake skills and show that your cakes are a cut above shop bought offerings and worth paying your prices for. If you theme your cake business Instagram effectively, you will make it easy for people – potential customers – to understand what your cake business is about, so they know exactly what they’ll get if they were to buy a similar product from you in the future.
I’m going to go through step-by-step examples featuring Mix and Measure to show you exactly how to theme your own baking Instagram. Once you’re finished here, make sure you find out why you’re not gaining the Instagram followers you should be.
A consistent, professional Instagram account starts with your description and profile photo. Make sure your description sums up your cake business and values with a link to your website or contact form. When choosing your profile photo, try to choose an image that represents you and your cake business as a whole. Examples include your signature cake, most popular recipe or perhaps a cake you’ve won an award for. Whatever you choose, the image should immediately tell people what kind of cakes you specialise in and reflect your cake business as a whole.
One way to theme your cake business Instagram is to style your photos in a similar way each time. As you can see above, Mix and Measure tend to take photographs of their bakes from above, creating a consistent style. When their posts show up in the Instagram feed, they are more recognisably Mix and Measure’s because of the consistent theme the photo styling builds up, building familiarity with their baking brand.
Similarly, Mix and Measure create lots of rustic-style bakes, so similar ingredients and colours appear throughout many of their bakes – in this case, golden and brown tones. Whilst keeping your cakes to a similar colour is not realistic for all bakers, reflecting your key designs and styles will have the same effect. If you repeatedly create painted cakes, buttercream cakes, naked cakes, novelty or wedding cakes, then sharing photos fitting your baking niche will work in the same way.
Another way you can theme your cake business Instagram is to use a similar structure and lighting to your photos each time. As you can see here, Mix and Measure have a series of light-filled photos with white tones in the background. They also use patterns to build up a brand aesthetic or theme – for example the square pattern created by the sliced cakes in the top left and the circular pattern emerging from the tart and the smaller cookies. Again, creating a regular style to your photos through structure and lighting makes your photos more immediately recognisable as yours and the work of your cake business, building familiarity with potential customers.
The final tip for creating a cohesive cake business brand on your Instagram account is to use repeated textures and backdrops in your photos to tie what are otherwise very different bakes together – this is perfect for bakers who cover a wider range of cake products. In this selection, Mix and Measure use lots of white and grey crumpled linens to tie together their photos.
Creating a consistent, cohesive theme to your cake business Instagram posts will create a more recognisable brand for your cake biz, building trust and awareness with potential customers. Make your next step downloading the FREE Sweeten Up Your Social Media E-Guide to get your 5 action steps to grow your cake business with Instagram (as well as Twitter, Facebook, Pinterest and YouTube!)