How to name your cake business or baking blog
Congratulations! You’ve taken the plunge and you’re ready to turn your cake dreams into reality. Whether you’re ditching your 9-5, supplementing your income, or starting your very first business, it’s an exciting and brave time for you and I’m so glad you’re doing it. Life is too short not to do what you love.
If you need a little extra motivation to make that final push, make sure you sign up for my FREE 5-day Cake Business Roadmap Challenge which starts in July!
And then the question arises, how to name your cake business?
With so many cake bakers already out there doing their thing, you want to stand out and choose a name unique to you and your offerings. Follow the 5 simple steps below to name your cake business and stay happy with your choice for years to come!
1. What makes your cake business unique?
What are you going to sell that no one else does yet? How are your cakes different from the lady down the road’s? Do you use particular ingredients (locally sourced, organic, fair-trade for example). Do you sell a niche type of bake (patisserie, wedding, bread, sugar craft)? The core USP should influence how you name your cake business or baking blog so that people know what you’re all about from the word go. A catchy name that does what it says on the tin will be great for drawing people in rather than a name that leaves them confused as to what exactly it is that you do.
2. What are your particular baking talents?
This is an extension from part one. You are a big reason for your cake business being unique so it’s important to let that influence your business name, too.
Have you been baking for donkeys years, qualified as a pastry chef, worked in a commercial bakery, or got a special talent for sugar roses? Your passions and talents drive your business forwards – they’re probably half the reason you’re starting it in the first place – so let them guide you in choosing your cake biz name.
3. Is the name still available?
Once you have an idea of your cake business name, you need to make sure you can secure it for your use as a website domain address and on social media accounts. It might not seem like a big deal for someone else to already be out there under the same name, but imagine this scenario.
A potential customer hears about your cake business from a friend who’s just ordered a cake and was thrilled with the results (yay!). They don’t have your contact details, so they put the name into Google or Facebook and see what comes up. If someone else already has that name for their social media handles and website, chances are they might rank before you do in that search. That means your potential customer misses you and walks into the arms of another cake baker and you lose the sale.
It really is important to choose a name that people can find you online with! Word of mouth advertising has traditionally been the lifeblood of many home cake businesses and social media is its online form – you need it to work for your cake business too!
On that note, have you grabbed your FREE copy of the Sweeten Up Your Social Media E-Guide yet? It teaches you 5 steps each for Twitter, Facebook, Pinterest, Instagram, and YouTube so you can pick your favourites and market your cake biz quickly and easily to get results!
Consider checking your business name idea under the list of trademarks either for your country or globally. This one isn’t so much of a deal breaker depending on what you want to do. If you think you’ll want to trade nationally or globally and have other cake shops under the same name, you might want to trademark it to protect it. If that’s your long term plan, make sure you choose a name that has not yet been trademarked.
I decided to trademark Knead to Dough about 10 months after launching my website because I work with people all around the country and the world, so it made sense for me.
4. What keywords will you rank for?
It can be useful to include a keyword that you want to rank for in your business name to help search engines to find and understand you. For example, include words like bakery, cakes, or wedding cakes depending on what you plan to sell. This isn’t essential – Knead to Dough uses baking terms but doesn’t literally say ‘cake business advice’ – but it can be helpful and is worth considering.