Learn how I tripled my food blog traffic in one month and how you can make it happen too!
January was an amazing month for Knead to Dough. In one month, my blog received THREE TIMES the traffic it usually does, growing week upon week. By the end of the month, Knead to Dough had received as many views as it had in THREE MONTHS the previous year!
Now it would be an understatement to say I was pleased. I was SO excited, and still am, by the increase in popularity of my blog. What was even better than the increased views, though, was the huge increase in comments and subscribers that my blog received.
It is one thing to increase your traffic, but it’s another to maintain them as loyal readers. I still don’t have anywhere near as big a following as some bloggers, but all bloggers start somewhere and after blogging for 6 months, it’s brilliant to see my time being rewarded by people who love and come back time and again for my recipes and advice.
So how did it all happen? How can you make it happen for your blog, too? If you want regular blogging tips and recipes straight to your inbox, subscribe via email in the top right corner of my blog.
I believe there were two contributors to the success January brought to Knead to Dough.
Firstly, the recipes I shared were high-demand, highly shareable recipes. Examples are my Honeycomb Crunchie Cookies and my Terry’s Chocolate Orange Brownies. If you share content that appeals to a wide audience, making sure you still stay in your niche (mine being baking), it is much more likely to be shared on social media. The more shares, the more people who see your recipe and blog, so the more traffic you get! Even better, when they like what they find on your blog, they might become new subscribers themselves which is the ultimate goal.
Secondly, I found what many bloggers call my ‘tribe’. Your tribe are your target audience, the specific people who want to read what you have to share. You can do this in several ways, the easiest being Facebook. Search Facebook groups and see if there are any for bakers, food bloggers etc. that appeal to you. There are going to be a lot of members with similar interests just waiting to see your recipes! Be careful to adhere to the groups rules on what you post though, as many don’t like you to promote your blog outright. I was also admitted into several bloggers’ networks and related group Pinterest boards, which gave my blog posts further exposure and opportunity to be repinned and shared.
The first spike in my traffic came early in January when Jane’s Patisserie was kind enough to guest post with her tips for baking on Knead to Dough. Whilst you would usually guest post yourself on other blogs to gain new readers, I do believe that these guest posts led more readers to my blog. This is because the people who usually read Jane’s Patisserie’s blog have the same interests as the readers who visit mine, and so were more likely to stick around and explore my blog further. The fact that my traffic continued to considerably grow week-on-week after the guest posts reflects this.
If you create content that is worthy of sharing and find your ‘tribe’ of readers, you really will see big changes in the attention your blog is getting.
Finding like minded readers is key to long term growth and loyalty, so make sure your blog is being shared where people are really interested in what you have to say.
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Happy baking and blogging,
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