What content will sell more cakes?
As a baker, no matter how long you’ve been in business for, you’re almost always on the look out to grow your cake business and sell more cakes. Whether it’s to reach your dream of owning a bricks-and-mortar bakery or to gain the income you want, you want to sell more cakes to get there.
Once you’ve got great word of mouth recommendations going on, it can be hard to know what to do to take the next step up. That’s where the internet comes in. Here are four things you can do to grow your cake business and sell more cakes by reaching more customers!
Set up social media accounts for your cake business to put your cakes in front of more cake-loving people! Make sure your bio clearly describes your cake business and include a way to get in contact to enquire about an order, then share photos of your fabulous cakes and reach out to people in your area who are planning events or searching for a cake! Want in depth help on how to use social media to grow your cake biz – check out Cake Business BOOM.
Set up an email list of potential and existing customers so you can contact them directly via email with late availability, special offers, exclusive flavours and more! These emails can help nudge people on the fence about ordering a cake into taking action.
There are so many things cake bakers and decorators can blog about! Share cake photos, testimonials, reviews, a day in the kitchen etc – anything that shares an insight into how brilliant your bakes are, what you do and what makes you different to persuade potential customers that you’re the right person to order from! You’ll find specific post ideas, SEO tips and more in Cake Business BOOM to make blogging boost your cake sales like crazy!
Videos are more likely to go viral than a photo or text, so why not record a video of you baking? You could pipe a cupcake buttercream swirl, spin a cake on your decorator’s table etc. – videos can be short and sweet glimpses into your delicious and beautiful cake creations! Share the video to your social media and encourage others to share it, helping it to reach more potential customers and maybe even go viral!