We eat with our eyes. Appealing food photos are the difference between an average post and a viral post. These 5 tips will help you have success every time you take a picture.
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- Choose your lighting.Unless you are lucky enough to have some swanky specialist lighting equipment at home, you are probably choosing between lamp/ceiling artificial light or natural window light. If you possibly can, go for the natural light, even if it means waiting until the next day to take your photographs. The brightness tends to be better, the colours improved, and you won’t struggle with beautifully composed but horribly yellow pictures when you upload them to your computer.
- Choose your time of day.This relates to the previous point, really. I urge you to take your photographs during the morning/midday period to make the most of the natural light available to you. It really does make a world of difference to the quality and colours of your photos which equals a much yummier looking final result!
- Composition and Props.This one took me a while to get the hang of, as you can see – contrast my very first adventure photography a Hummingbird Loaf Cake (not my finest photography moment – but we all start somewhere!) with my more recent Terry’s Chocolate Orange Brownies or Vanilla Chai Orange Drizzle Tea Bread. Choosing the right angle, as well as what goes into the photo, makes all the difference.
For my brownies, layering up fabrics (use tea towels and baking paper contrasts!) added to wider shots, whilst for the tea bread it was getting a dramatic sideways, eye level angle with old-fashioned scales in the background. Pick up plates and dishes from boot fairs charity shops for a cheap ways to add interest.
- Colour combinations.Most of my posts feature blue linens. This is not by chance. Firstly, blue is one of the key colours in my blog’s branding so it is important for me to continue the theme across my recipes. Secondly, according to the colour wheel blue compliments orange/brown tones which a lot of cakes/breads/cookies are, so it’s a win win! Choose colours to compliment the food you’ve made, or to contrast it, but avoid clashes unless they are offering a thought out style statement.
- Portrait or Landscape.I like to take a mixture of portrait and landscape photos when I’m shooting a new recipe. The variety is nice when threaded through a blog post and they lend themselves to different things. It is really important to turn your camera portrait, though.It’s not always your first thought when we are so used to snapping pictures landscape, but Pinterest gives portrait pictures a LOT more room than landscape. That means a bigger picture which grabs more people’s attention than the small landscape image it’s next to. Maximise your Pinterest appeal, repins, and traffic by ALWAYS taking and sharing portrait photos of your recipe.
These are my five best tips for taking successful recipe photos every time. I blog by them, and I see the results daily. What tips do you have for taking foodie photos? Are you the King/Queen of Instagram and Pinterest? Let me know in the comments below or on my Facebook page
! If you want more formal instruction and have a CANON camera, I highly recommend the book Plate to Pixel: Digital Food Photography & Styling. It made all the difference for me and it goes into just the right amount of detail and technicality, so you can really up your photo game but won’t be too overwhelmed by technical terms!
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Happy baking and photographing,
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