5 Things Every Cake Blog + Biz Should Be Doing on Pinterest
When I first launched Knead to Dough back in June 2015, I created my Pinterest account to save the @kneadtodough handle. I created a few recipe boards, added a few pins, and forgot all about it.
For a few months I missed out on growing my blog, big time.
A few months ago I realised I couldn’t afford to miss out on the gold mine of targeted customers and readers active on Pinterest. Since upping my game, Pinterest is now regularly one of my top four referrers, alongside Facebook and Search Engines.
Don’t wait to grow your cake blog or biz – learn from my experience and put these five tips into place to increase your traffic and sales.
1. Pin from your website
Each time you add a new blog post about a recipe you just created or a new photo of a cake, don’t just hit publish and leave it to the Internet Gods to get your content found.
Instead, choose the best images from each post and pin them to your own Pinterest boards. I start by pinning content from my website to my Knead to Dough board, and then repin it to other relevant boards from there. This is great for making your pins look more popular to the Pinterest Smart Feed so they will show up to more users on Pinterest.
I recommend that you space repinning out over time so that your recent pins don’t look spammy and all of one pin.
Each time you add a pin, make sure you fill out the pin description (another thing I didn’t do well enough to start with!). You might have heard Pinterest called a visual search engine – it is. For that reason, it’s important to fill out your pin description with keywords related to the content of the pin and the post it links to. This makes it more likely to show up for searches of those terms, giving your blog or biz more exposure.
The last thing I add to all my pin descriptions is a call to action. I encourage people to click the link through to my website to get the recipe, read my in-depth post, or get my opt-in freebie. This final nudge to click through is great for increasing engagement and traffic from Pinterest.
2. Pin to group boards
Group boards were mysterious to me for a while – I kept hearing people talking about them being a MUST for growing your Pinterest presence, but I didn’t know where to find them or how to join. Then, when I did finally join one, I wasn’t seeing great results.
You can look for group boards on a website called www.pingroupie.com, searching by keywords related to your niche. So if you run a cupcake boutique, look for group boards about cupcakes. If you are a recipe developer, look for more general or best of recipe boards. The beauty of group boards is that your pins can potentially be seen by all the different members’ followers.
They usually say in their board description how to apply to join – this is usually via a quick email or form.
The trick to making group boards work for you is to pin to them regularly, both your own and other people’s pins, and then check to see what engagement you’re getting. If the board is full of pins with zero repins, it’s not going to get great results for you.
As a baking blog or business, your time is very precious, so it’s best to focus your group board efforts on boards that regularly get repins, comments, or likes. This will help your pin to rank higher in the Smart Feed and show it to a wider audience.
3. Repin other on-brand content
Pinterest prefers people who pin regularly to those who pin it bursts every few weeks or so (another mistake I made in the beginning!).
Aim to pin at least 20 times per day. I like to pin a few at breakfast, lunch, and after dinner to space them out through the day. You can also use a scheduler to do this.
Don’t just pin anything that catches your eye. Ask yourself these three questions:
– does it fit your brand?
– is the image high enough quality?
– is this something your ideal customer would like to see?
If a pin doesn’t meet these requirements, don’t pin it to your public boards – these need to reflect your brand whether they include your own or other people’s pins. If you want to save the pin for yourself, create a secret board that no one else can see and pin away.
Hint: there’s a free Pinterest checklist inside!
4. Create a business account
I only did this recently, but now I’m wishing I had done it earlier. There are several benefits of having a Pinterest business account. It means that all pins from your own site come up with your blog or biz name and a professional little logo.
You can sign up for a business account here: https://business.pinterest.com/en/set-your-business-account
A business account also gives you access to Pinterest Analytics. You can see who your audience are, where they come from, and what they’re interested in. You can also track your most popular boards and pins and see what is being pinned the most from your site.
Pinterest Analytics give you so much valuable information about who your customer might be, what they like best, and what content gets the most engagement so you can make sure your cake blog or biz meets these needs and is set up for success.
5. Enable rich pins
This sounds techy, but it’s not. Once you’ve got a business account, you simply apply for rich pins and Pinterest takes care of the rest.
Enabling rich pins allows Pinterest to pull more information for your pin, making it more valuable and rank higher.
There are several types of rich pin, but one you might want to experiment with is the product pin. This allows you to link up a product to buy through Pinterest. If you’re a supplier of baking or decorating equipment, consider pinning these products for sale via Pinterest as long as you are able to ship them internationally. You will also need to keep on top of stock levels if you use this method.
Pinterest can really grow your cake blog or business by sending more potential customers to your website and helping you to understand what your audience loves so that your products and content can target this.
Are you on Pinterest? How has it changed your cake blog or biz for you?
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