5 Things Every Cake Blog + Biz Should Be Doing on Pinterest

5 Things Every Cake Blog + Biz Should Be Doing on Pinterest


5 Things Every Blog or Biz Should Be Doing on Pinterest - are you doing these? Click through to perfect your Pinterest strategy - Knead to Dough

When I first launched Knead to Dough back in June 2015, I created my Pinterest account to save the @kneadtodough handle. I created a few recipe boards, added a few pins, and forgot all about it.

For a few months I missed out on growing my blog, big time.

A few months ago I realised I couldn’t afford to miss out on the gold mine of targeted customers and readers active on Pinterest. Since upping my game, Pinterest is now regularly one of my top four referrers, alongside Facebook and Search Engines.

Don’t wait to grow your cake blog or biz – learn from my experience and put these five tips into place to increase your traffic and sales.

1. Pin from your website

Each time you add a new blog post about a recipe you just created or a new photo of a cake, don’t just hit publish and leave it to the Internet Gods to get your content found.

Instead, choose the best images from each post and pin them to your own Pinterest boards. I start by pinning content from my website to my Knead to Dough board, and then repin it to other relevant boards from there. This is great for making your pins look more popular to the Pinterest Smart Feed so they will show up to more users on Pinterest.

I recommend that you space repinning out over time so that your recent pins don’t look spammy and all of one pin.

Each time you add a pin, make sure you fill out the pin description (another thing I didn’t do well enough to start with!). You might have heard Pinterest called a visual search engine – it is. For that reason, it’s important to fill out your pin description with keywords related to the content of the pin and the post it links to. This makes it more likely to show up for searches of those terms, giving your blog or biz more exposure.

The last thing I add to all my pin descriptions is a call to action. I encourage people to click the link through to my website to get the recipe, read my in-depth post, or get my opt-in freebie. This final nudge to click through is great for increasing engagement and traffic from Pinterest.

Follow Knead to Dough / For Your Baking Blog + Cake Business’s board Social Media Tips on Pinterest.

2. Pin to group boards

Group boards were mysterious to me for a while – I kept hearing people talking about them being a MUST for growing your Pinterest presence, but I didn’t know where to find them or how to join. Then, when I did finally join one, I wasn’t seeing great results.

You can look for group boards on a website called www.pingroupie.com, searching by keywords related to your niche. So if you run a cupcake boutique, look for group boards about cupcakes. If you are a recipe developer, look for more general or best of recipe boards. The beauty of group boards is that your pins can potentially be seen by all the different members’ followers.

They usually say in their board description how to apply to join – this is usually via a quick email or form.

The trick to making group boards work for you is to pin to them regularly, both your own and other people’s pins, and then check to see what engagement you’re getting. If the board is full of pins with zero repins, it’s not going to get great results for you.

As a baking blog or business, your time is very precious, so it’s best to focus your group board efforts on boards that regularly get repins, comments, or likes. This will help your pin to rank higher in the Smart Feed and show it to a wider audience.

3. Repin other on-brand content

Pinterest prefers people who pin regularly to those who pin it bursts every few weeks or so (another mistake I made in the beginning!).

Aim to pin at least 20 times per day. I like to pin a few at breakfast, lunch, and after dinner to space them out through the day. You can also use a scheduler to do this.

Don’t just pin anything that catches your eye. Ask yourself these three questions:
– does it fit your brand?
– is the image high enough quality?
– is this something your ideal customer would like to see?

If a pin doesn’t meet these requirements, don’t pin it to your public boards – these need to reflect your brand whether they include your own or other people’s pins. If you want to save the pin for yourself, create a secret board that no one else can see and pin away.

FREE Resource Library for your Baking Blog and Cake Biz! Packed full of downloadable PDFs, checklists, and guides these resources will up your social media and blogging game to grow your blog or biz - Knead to Dough

Hint: there’s a free Pinterest checklist inside!

 

4. Create a business account

I only did this recently, but now I’m wishing I had done it earlier. There are several benefits of having a Pinterest business account. It means that all pins from your own site come up with your blog or biz name and a professional little logo.

You can sign up for a business account here: https://business.pinterest.com/en/set-your-business-account

A business account also gives you access to Pinterest Analytics. You can see who your audience are, where they come from, and what they’re interested in. You can also track your most popular boards and pins and see what is being pinned the most from your site.

Pinterest Analytics give you so much valuable information about who your customer might be, what they like best, and what content gets the most engagement so you can make sure your cake blog or biz meets these needs and is set up for success.

5. Enable rich pins

This sounds techy, but it’s not. Once you’ve got a business account, you simply apply for rich pins and Pinterest takes care of the rest.

Enabling rich pins allows Pinterest to pull more information for your pin, making it more valuable and rank higher.

There are several types of rich pin, but one you might want to experiment with is the product pin. This allows you to link up a product to buy through Pinterest. If you’re a supplier of baking or decorating equipment, consider pinning these products for sale via Pinterest as long as you are able to ship them internationally. You will also need to keep on top of stock levels if you use this method.


The take-away?
Pinterest can really grow your cake blog or business by sending more potential customers to your website and helping you to understand what your audience loves so that your products and content can target this.


FREE Resource Library for your Baking Blog and Cake Biz! Packed full of downloadable PDFs, checklists, and guides these resources will up your social media and blogging game to grow your blog or biz - Knead to Dough

 

Are you on Pinterest? How has it changed your cake blog or biz for you?

Happy blogging

Lauren x

You can also find me on…

Twitter | Facebook | Instagram | Pinterest

 

5 Things Every Cake Blog + Biz Should Be Doing on Pinterest
Tagged on:                     

17 thoughts on “5 Things Every Cake Blog + Biz Should Be Doing on Pinterest

  • April 17, 2016 at 8:06 pm
    Permalink

    I couldn’t agree more with you that this is a fantastic strategy for growing your blog. I have gotten so much traffic from Pinterest. It’s our biggest referrer. Would be sad to be missing out on that traffic because you haven’t set up a Pinterest account yet.

    Reply
    • April 18, 2016 at 7:05 am
      Permalink

      It really does work doesn’t it Laura, especially food blogs! Great to see it bringing you so much traffic 🙂

      Reply
  • April 17, 2016 at 11:20 pm
    Permalink

    This is great and really helpful. Just getting into Pinterest seriously now and the timing could not have been better. Thanks much 🙂

    Reply
    • April 18, 2016 at 7:06 am
      Permalink

      Happy to help Rosemary! I only upped my Pinterest game a little while ago and already it’s bringing in huge traffic 🙂 definitely not one to be missed!

      Reply
    • April 18, 2016 at 7:06 am
      Permalink

      It is Eileen 🙂 give it a go and see what happens! You can always use a scheduler if you don’t have time to be on Pinterest everyday 🙂

      Reply
  • April 18, 2016 at 5:23 am
    Permalink

    Good tips, I haven’t signed up for a business account yet on pinterest, will do so! I haven’t seen much traffic directed by pinterest hence haven’t paid as much attention but these are very useful tips.

    Reply
    • April 18, 2016 at 7:07 am
      Permalink

      That’s exactly how I felt until I realised Pinterest was often a top 3 referrer for people… Then I changed my Pinterest tactics!

      Reply
    • April 18, 2016 at 9:08 pm
      Permalink

      I’ve found that consistent pinning (and repinning of your own content especially) really does start to show a return in traffic quite quickly!

      Reply
  • April 18, 2016 at 9:19 am
    Permalink

    I love Pinterest and I do notice traffic coming to my blog through Pinterest. These tips are useful. I haven’t tried doing as many as 20 per day, might have to up the quantity there! One day I will have a go at rich pins, too.

    Reply
    • April 18, 2016 at 9:09 pm
      Permalink

      Schedulers can be an easy way to hit your daily pinning target without having to actually be on Pinterest every day 🙂

      Reply
  • April 19, 2016 at 9:30 am
    Permalink

    Great tips and advice, I do of course have a Pinterest account but find it is my least popular social platform. I do need to look into the rich pins. And defs up my daily pinning. Thanks Lauren, love stopping in at your blog each week for tips and hints.

    Reply
    • April 19, 2016 at 5:04 pm
      Permalink

      Thanks so much Anna! I’m so glad you like my blog posts enough to keep coming back 🙂 I’d love to hear how your Pinterest grows from here Anna! 🙂

      Reply
  • April 21, 2016 at 8:32 am
    Permalink

    A very good and sensible strategy. 🙂 I am on Pinterest. In the beginning it was purely for my own happiness, but in the last year I’ve used it more for business as well and it’s been good. 🙂

    Reply
    • April 21, 2016 at 10:11 am
      Permalink

      Thanks Krista! I’ve got a few secret boards on my Pinterest to collect all the other things I love but that don’t relate to Knead to Dough 🙂

      Reply
    • April 26, 2016 at 9:00 am
      Permalink

      That’s how I came to Pinterest too, it’s my favourite place for inspiration of all kinds! Bonus that it works so brilliantly for growing blogs + businesses! 🙂

      Reply

Leave a Reply

Your email address will not be published. Required fields are marked *