5 Things Every Blogger Should be Doing on Twitter

Put these 5 simple and actionable Twitter strategies to work and become the authority in your blogging field!

 

5 Things Every Blogger Should Be Doing on Twitter. An in depth post with 5 actionable Twitter strategies to superpower your social media and blog today! Click to read on Knead to Dough

Twitter was the first social media account I turned to after creating my blog. It’s a great one to start with because you can grow your followers relatively quickly and create a highly engaged community.

A little over 7 months since Knead to Dough first joined Twitter, I now have 1100+ followers and virtually every tweet garners likes, retweets, and replies.

The thing is, when I first got Twitter I had no idea how to use it to market my blog and brand, let alone how to engage my followers! If I’d have put these 5 strategies into action 7 months ago, my following could have reached the 1000 mark much sooner. If you want more actionable blogging guides, sign up to receive them by email in the top right corner of this page.

So, what should you and every blogger be doing on Twitter?

  1. Twitter Chats

    Even if your ideal audience doesn’t always hang out on Twitter, you know they’ll be there during the relevant Twitter chat.Β If you’re looking to connect with bakers (and often baking bloggers!), #BakersHour every Wednesday from 9-10pm is not to be missed.

    If you’re ideal reader is a lifestyle blogger, small business owner, entrepreneur, there are chats for those too. In fact, a quick Google search will bring you up a list of all the Twitter chats available.There are so many, your ideal reader is bound to be active on Twitter during one of them.

    This makes them a brilliant place to chat with your ideal reader, forming genuine relationships and building trust.

    Get to know them. Find out what they care about or need help with. Begin to answer those questions directly in the chat, but then take it further and address the same issues in blog posts or even paid products.

    You’ll be forming trust based relationships with your ideal reader AND creating the opportunity for more readers to visit your site and buy your paid product or service

  2. Your Own Content

    Chances are this isn’t the first social media for bloggers post you’ve ever read, so you’ve probably heard people talking about 50/50, 70/30, 80/20 approaches to what they Tweet.

    There is merit in all of them for different reasons, but personally I find the 70/30 option to work best for Knead to Dough.This means that only 30% of your Tweets should be self-promotion. This includes promoting your blog posts, special offers, content upgrades, and products.

    Why would you spend so little time on your own work, though? I’ll explain in the next point.

    FREE Resource Library for your Baking Blog and Cake Biz! Packed full of downloadable PDFs, checklists, and guides these resources will up your social media and blogging game to grow your blog or biz - Knead to Dough

  3. Other Content

    If your Tweets are 70% focussed on other people’s content or replying to other people and Tweets, then you can become the go-to resource for people wanting to find information relevant to your niche. I first learned to curate other’s content from Melyssa Griffin of The Nectar Collective.

    Tweet links to content that will help your ideal reader, and in collecting and curating all that valuable content you will share that authority. Make yourself known as the person who shares all there is to know about baking blogging, or food photography, or running a small business, or content marketing… You get the picture.

    Your tweets will constantly be providing value to your followers.This is an easy and proven way to build brand authority. If people see you as the go-to source of knowledge in your niche, they are much more likely to then click through to your own blog posts, content upgrades, and paid products.

  4. Engage with your ideal reader

    Twitter chats are one way to engage with your ideal reader, but as you Tweet about relevant and valuable content, your readers are more likely to respond directly to you, without a special Twitter chat to prompt them.

    You can increase engagement by including a simple call to action in your Tweet. Decide what would be more relevant for each one. Do you want people to retweet it? Reply with an answer or idea? Share a thought or a photo? Click the link? Tell them! The more you ask for people to respond, the more people will respond.

    FREE Resource Library for your Baking Blog and Cake Biz! Packed full of downloadable PDFs, checklists, and guides these resources will up your social media and blogging game to grow your blog or biz - Knead to Dough

  5. Engage with brands

    Some bloggers pursue sponsored posts and content as a means of monetising their blogs.Β One way you can make this process easier and be more likely to secure the deal is to form a relationship with the desired brand beforehand.

    Seek them out on Twitter, participate in their Twitter competitions, answer their questions – get involved! Show them that you are an active online presence in your shared niche.If they already know you, and you then pitch them an idea, their already favourable opinion of you based on your prior relationship will help.

    You don’t have to wait for them to come to you. Yes, you still need a good idea and appealing stats and/or engagement, but the prior relationship might seal the deal and earn you your first blogging paycheck.

 

Find this post useful? Pin it for later or share it using the buttons below, your blogging pals will love you for it (and so will I!).

 

5 Things Every Blogger Should Be Doing on Twitter. An in depth post with 5 actionable Twitter strategies to superpower your social media and blog today! Click to read on Knead to Dough

Which of these 5 strategies have you found the most useful? What results have you seen since trialling one or all of them? Share your knowledge and inspiring stories with other readers in the comments below!

 

HappyΒ blogging,

Lauren x

You can also find me on…

Twitter | Facebook | Instagram | Pinterest

5 Things Every Blogger Should be Doing on Twitter
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24 thoughts on “5 Things Every Blogger Should be Doing on Twitter

  • March 18, 2016 at 4:40 pm
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    I swear that you must have written this post for me! I am so clueless about Twitter and really need to engage with it better. Thanks for the post!

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    • March 19, 2016 at 9:45 am
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      Happy I could help Kristi! Twitter is a great social media especially when starting out because you can grow your audience there more quickly than other places, so it’s great to make the most of it! πŸ™‚

      Reply
  • March 22, 2016 at 7:46 pm
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    Really great info! Didn’t know about the 50/50 or 70/30 rule. Good to know!! Still confused on twitter chats, but learning!

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  • March 23, 2016 at 8:21 am
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    Hi Lauren,
    I am writing an article that may be enhanced by a quote from you about the need for an online presence. I will link to you. I blog about blogging too. Maybe you can click my name and check out my blogging tips site.
    Janice

    Reply
  • April 2, 2016 at 4:34 pm
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    Very useful advice here! I’d add that one needs to be consistent, that helps a lot.

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    • April 2, 2016 at 5:15 pm
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      Yes consistency is very important! πŸ™‚ thanks Ana glad it helped! πŸ™‚

      Reply
  • April 3, 2016 at 7:15 am
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    Great post about the power of Twitter. Still getting a handle on it and now need to start getting involved in Twitter chats. Like your 70/30 approach…at about 60/40 and currently working to increase other people’s posts. This is truly a powerful platform, thanks for sharing this post!

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    • April 3, 2016 at 11:01 am
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      Happy to help Rosemary! Twitter chats can be a great way to network with potential readers and other people working in your niche πŸ™‚ good luck with your Twitter strategy! Love to hear how you get on! πŸ™‚

      Reply
  • April 3, 2016 at 12:22 pm
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    Wow, great tips. I’m not on Twitter yet but will definitely keep these thoughts I’m mind when I get there.

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    • April 3, 2016 at 2:16 pm
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      Thanks Elissa! It’s a great engaged community to be a part of – especially for us foodies! πŸ™‚

      Reply
  • April 3, 2016 at 8:41 pm
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    Twitter is my favourite social media platform, I have made some incredible connections all over the world via my account too. Don’t think I can pick a favourite strategy tho, I go through fits and bursts with my account, guess it depends what is happening in my world. I try to write to a good chunk of my new followers, ask questions, engage with them quickly to form a relationship of sorts. Sharing pictures gets a way lot more action too. Cool post! πŸ™‚

    Reply
    • April 3, 2016 at 8:43 pm
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      Pictures definitely seem to get more engagement on their posts πŸ™‚ lovely to see you engaging with new followers personally as much as possible – I’m sure that goes a long way to building trusting relationships!

      Reply
  • April 3, 2016 at 8:58 pm
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    This is fantastic, some of these I haven’t even thought of doing yet. Thank you for this post!

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    • April 4, 2016 at 6:25 am
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      Happy to help Krysten! Glad I could offer you something new to try πŸ™‚

      Reply
    • April 4, 2016 at 6:26 am
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      I think it’s easy to struggle with not knowing what to tweet, but hopefully these tips give you ideas πŸ™‚ yay for Instagram though – love the more visual platforms! I actually have a post on Instagram coming up on Thursday if you’re interested πŸ™‚

      Reply
  • April 4, 2016 at 3:19 pm
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    Wow I gained so much on this post. Majority of my Twitter content is promoting my posts, I never really thought that promoting somebody else’s content can help me become an authority of a certain subject. This leaves me a lot to ponder.

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    • April 4, 2016 at 8:13 pm
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      At first it can seem counter intuitive – why promote someone else’s content when you could be promoting your own, right? But actually promoting other people’s allows you to benefit from their awesome content and makes you stand out as a useful person to visit for help in your niche πŸ™‚

      Reply

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