Three Things You Can Post to Sell More Cakes
Originally shared as a guest post on The Badass Business Mum
You already know that blogging is a great way to develop your brand and bring traffic to your baking blog + biz site. It’s your way of telling people who you are, what you’re all about, and – most importantly – how you can help them.
Posting regularly is also great for SEO. Google loves websites that are kept up to date with quality new content. In return for posting regularly, Google will rank you higher, sending more visitors to your site.
But did you know you can also use your content to sell your cakes or other baking products and services in a totally non-sleazy way?
Having the right content strategy can be the clinching point in convincing your audience to buy from you and not a competitor in your niche.
I’m going to share with you my three favourite types of content to post to sell more cakes, whether you are just launching a new product or service or want to revitalise one that you’ve had for a while.
Preparatory Blog Posts
How do you choose what to write about each time you post? For most bloggers, they write about topics that inspire them or that they have expertise in.
Both approaches can result in actionable, high-value content for your readers. Because they rely on you making decisions on a post-by-post basis, you don’t always end up with a structured content strategy.
By creating an editorial calendar, you can pin down your posts and plan them so that they develop certain themes and adjust your reader’s focus. Let me give you an example.
If you’re about to launch a new e-course all about cake decorating, it makes sense to write blog posts along similar lines prior to launching your course. You could write about the three decorating tools you couldn’t live without or do a roundup of decorating ideas.
These kinds of posts still give your readers tons of value through actionable, informative content – but they also prime them for your new branding e-course at the same time.
Your blog posts move branding to the front of your reader’s mind, so when you let them know about your new product, they are ready to see how it could work for them. You’ve also proven your expertise in the subject area through your free blog posts – so how good is your paid product going to be?!
You can use free email courses or challenges to achieve a similar effect if you create one on a similar topic. You’ll still be getting your readers interested in your topic and proving how valuable your help can be.
Sales Page Copy
What’s the difference between a great sales page and a sales page that flops?
Who the page is written for.
When you are promoting your own cakes or baking and blogging services, it can be easy to get caught up in explaining why you are the baking expert that your visitor should choose. Sales pages that are based around the seller’s experience prove your expertise, but they don’t always convince someone to buy.
If you’ve taken your content strategy seriously, you’ve already been proving your value through blog posts or email courses, so you don’t need to spend too long doing that on your sales page. Yes, include a little bit about you, but focus that information on how and why you can help your potential customer.
From my experience, the most convincing sales pages are targeted specifically to the customer they’re trying to attract.
They make you feel at home with questions that totally resonate with you, and then they tell you exactly how they will solve them and what end results you’ll receive. Write how your ideal customer would and you’ll create a better connection with them. If you’re appealing to busy mums to buy your birthday cakes, write for a busy mum and give her what she needs.
I love Melyssa Griffin’s course pages for this – check them out at www.melyssagriffin.com (formerly The Nectar Collective).
You’ve primed your audience with valuable content, written the perfect sales page, and are ready to release your paid-for baking products or services and start earning some money!
You just need one more thing: testimonials.
When you’re asking someone to part with their hard-earned cash for something you can offer, they need to be totally convinced that they’re going to be getting good value for their money.
Testimonials are a great way of doing this. Getting satisfied students and clients to share their success stories will reassure people who are on the fence to buy your cakes and not the next person’s.
If this is a new launch for your cake blog or biz, you might be wondering how to get testimonials when you haven’t had any customers yet. I have two suggestions for you:
- Offer your cakes or baking services to a select few beforehand at a reduced price or for free. Ask your subscribers or baking friends whether they’d like to try your product or service in exchange for a testimonial at the end. You only need a few to take you up on the offer to supercharge your sales page.
- Collect testimonials from people who have gone through your free email courses or challenges (another great reason for offering one prior to launching a new product!).As long as you specify that the results and testimonials are from people you’ve worked with before (and not your new cake decorating course or service, for example) you can still use them to convince people that you deliver what you promise.
Word of mouth is often labelled as the best kind of marketing, and there’s a reason for it. For your potential client, it’s a lot easier to trust other clients just like them than it is to trust your word alone – you have a reason to make yourself sound great, where as their reviews should be more impartial.
That makes a good review even more valuable – so it’s well worth collecting those testimonials!
For a great example of this, check out SusieRomans.com – her website is packed full of convincing, detailed testimonials from the word go. These are great social proof that your investment in her coaching and courses are worth it.
P.S. The Resource Library is packed with checklists, printables, and e-guides to use social media + blogging to supercharge your cake blog + biz!
The take-away? If you want your content to help you sell more cakes you should:
- Create the right blog posts to prime your audience pre-launch
- Write an ace sales page based around your client and not you
- Include testimonials for social proof to seal the deal
How do you plan your content around launching your new cake biz or blog?
Is your sales page up to scratch?
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